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Reports of the loss of life of print have been enormously exaggerated. That is if the readership for Rolling Stone Australia is just about anything to go by.
According to new Roy Morgan data on the Australian journal market published, RS Australia bagged 152,000 viewers in the 12 months to March 2021, forward of this kind of staples Australian Golfing Digest, Loved ones Circle and Men’s Physical fitness.
Which is excellent ample to seize .7% of the 14-a long time-in addition population.
Roy Morgan’s readership estimates are “average issue readership” of print titles, and stand for the amount of Australians who examine or look into an typical problem of a distinct mag.
The details, even so, doesn’t consist of clicks or “stickiness” of a brand’s world-wide-web existence or application, and they do not capture a whole 12-months of RS Australia’s activity.
Rolling Stone Australia released its on-line system Feb. 3, 2020, forward of the debut hardcopy, which rolled off the presses for the to start with time in May possibly 2020 and showcased Tones And I as the deal with star.
The partnership to bring Rolling Stone to Australia, below a license arrangement between Rolling Stone’s mum or dad organization, Penske Media Corporation, and The Brag Media, marks the brand’s tenth global edition.
With publications that protect two many years of record in new music publishing, The Brag Media launched in 2017 by getting titles Tone Deaf and The Brag and launching two new titles less than its model, like The Marketplace Observer.
Before this yr, RS Australia expanded its model with the inaugural Sailor Jerry Rolling Stone Australia Awards, with the likes of Tash Sultana, Tame Impala, and Midnight Oil successful large on the night.