London-based producer and multi-instrumentalist Greg Hummell’s production project Apidae delivers immersive number “Never Gonna Leave Your Side,” leading us into a hypnotic cocktail of smooth pop melodies and ambient electronica in a bold push against genres.
Perfectly juxtaposing organic acoustic instrumentation against synthetic sounds, the track strikes a delicate balance between pure and nature sensibilities and an experimental touch within its layered, melancholic melody that is both expansive and groovy.
Speaking of the track, he says, “The track is lyrically influenced by Don DeLilo’s novel ‘White Noise’, and is about medicating against fears (and the futility of seeking to bury such things). Musically, it’s informed by Jai Paul, Jon Hopkins, Sylvan Esso, James Blake.”
With a mixture of influences and inspirations, Apidae blends the textures and soundscapes of post-rock and chillwave together as he continues to take his production endeavour forward with measured but confident strides.
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